Marketing is no longer confined to television ads and billboards. The world is going digital, and marketing strategies have changed dynamically. Creating a social media presence, reaching your target audience through their smartphones, and using influencers to attract customers is what today’s marketing is all about. But it is not as easy as it appears to be. Most websites make rookie mistakes that affect their growth. Such errors include- ignoring content, SEO mistakes, inconsistency, or choosing the wrong or boring topics.
Pointers to take care about while blogging-
Here are some things that require more considerable attention while creating content on your website. Again, this will not magically multiply your traffic, but it will get your foot in the door.
1. Content Quality Matters The Most
I can’t stress enough how important the quality of your content is. Most websites hire inexpensive writers and use contents spinner software to change the wordings of other articles. It is close to plagiarism and is not only frowned upon by search engines like Google but also can lead to blacklisting of your website or blog.
So the first pointer is to create original content that is engaging and offers some value to your readers. Choose a topic that is trending and which is related to your website’s niche. Make the headline catchy but not very long. Get your facts correct. You can also hire a good content manager to do all this for you.
Your content will not reach anyone if your website is listed on the 2nd or 3rd page of Google. It is wise that the best place to hide a dead body is on the 2nd or 3rd page of Google cause nobody goes there. Hence, SEO comes in the picture. If used correctly, SEO can do wonders for your website/blog. Many are using SEO, but not all of them are using it correctly.
Some SEO mistakes to avoid are:-
a. Using the wrong keywords – Put efforts on finding the correct keywords for your post. Use Google Adwords or SEMrush to find out which keywords are promising. Preferably you should select the keywords which generate the highest volume with a low search difficulty.
b. Keyword stuffing– Don’t use your keywords just for the sake of using it in the post. Use it in such a manner that it adds value to the sentence also. Also, don’t fill your article with the keywords only. It will not only be the opposite of SEO but also reduce the traffic. Using the keyword 5-6 times in your section is considered adequate.
c. Not following up on analytics– This is another common SEO mistake. The way a report card helps a student understand his progress and improve, similarly analyzing the effect of your keywords on your site, will help you understand the points of improvement. Use Google Analytics to investigate the impact of SEO on your blog.
d. Using monotonous internal links– Most of the websites use tedious internal links such as –’click here’, which is not informative enough. Use attractive internal links or make at least make them informative like –’click here to learn more about digital marketing’. It is informative enough to generate a click.
These SEO mistakes are deal-breakers. They can create or break your website.
3. Be Consistent
You cannot expect your website to become famous by publishing two or three articles a year. This thing might even cause some people to believe that you are out of business since you haven’t posted anything for months. You must post regularly to keep your audience engaged. Create a disciplined schedule and follow it diligently.
4. Create an outline
If you create an outline before writing, it will help you to focus on essential aspects and keeps you on track. It allows you to eliminate the trivial ideas. When you create an overview, the thinking part is completed, and now you can focus on your writing aspect.
5. Research on your topic
Don’t post about anything that you feel like publishing. That is a grave mistake. Conduct an in-depth study on the subject. It will help you write on something your audience expects and will be well received.
6. Social media promotion
Social media is an easy way to reach out to your audience. Today’s youth is 24/7 on social media sites. Not only youth but people of other age groups also use social media extensively. If your target audience is the young generation, you can use Instagram, Facebook for the older generation, and so on.
7. Don’t give up too early
The fact that you are blogging is a significant achievement in itself. In this highly competitive market, blogging can be intimidating and overwhelming. Don’t keep your hopes too high that you will receive overnight success. Many people blog once or twice, and when they don’t get the desired response, they rejoice that blogging is not for them. It is the wrong approach. Be patient, work hard and keep improving.
Avoid SEO mistakes to boost traffic.
It is essential to avoid SEO mistakes to get lead on your website, but some common mistakes are hard to avoid. Testing optimization policies is also tricky because you can not test your methods in real-time. After all, it is challenging to follow search engine rules.
While the field of optimization is continually evolving, some methods prove useful, while others are harmful in the long run. Here are eight common SEO mistakes you should avoid, so your business website will give results that fit your endeavors.
- Choosing the wrong keywords
- Using keyword stuffing
- Creating content that is not about your keywords
- Publishes original non-content
- Excludes title tags and meta descriptions
- No quality links
- Don’t invest in a fast and mobile-friendly experience
Your website/blog is like an extract of your opinions on your viewer’s problems. Use these pointers and avoid these SEO mistakes to convert your content into your customers.